Colours and emotions

Colour is one of the main elements of design. It’s not just about picking your favourite colour!

There is a lot of science behind colours and the emotions they bring out in people.

Seeing colours can make us feel a certain way, for example seeing a lush green landscape compared to seeing a grey rainy scene can make us feel very different ways.

This is especially important when picking colours for your logo – and big companies know this!

Check out this colour emotions guide, you can see a rainbow of colours and the emotions the bring out in people.

You will also recognise some big brand logos who have used these specific colours on purpose, to make their customers feel a certain way.