Basically… marketing lets people know what you do. The special part is telling the right people the right stuff.

The right people are your ‘target market’ and the right stuff is your ‘marketing message’.

Getting the right marketing message to the right target market makes your marketing so much easier! It becomes focussed and less random, enjoyable and not exhausting – it makes everything easier; marketing, making decisions, getting customers and making money!

To let potential customers know who you are and what you do!

PRICE LIST

Yes! That’s the whole point of marketing. Making the right people aware of you and what you do, so that when they are ready to buy it’s you they think of.

Check out my page on how to market yourself for free [link]. It’s not easy and it will take some time, but the results are worth it! I can also help with some free marketing ideas for your business [link]

My name is Lisa and I’ve worked in marketing since I was 19 years old. I think some marketing people can make marketing seem like some mystical thing that’s hard to understand and even harder to master. I think marketing should be enjoyable and something that all business owners can do well. I like to think that I ‘cut the crap’ when it comes to marketing. Read more about me here [link] Check out my CV here [link] Connect with me on LinkedIn [link]

You don’t HAVE to have a logo… but it does make you look good! It makes your business look professional and customer’s trust a business that looks professional!

You don’t HAVE to have a marketing plan… but a good one will:

• Help to focus your marketing
• Save you money
• Definitely get your message heard by the right people

A marketing plan should be something that small business owners can actually use and implement in their business every day. Read about my easy marketing plans here [link]

Running a business is a full time job! You have to send quotes out, keep the customer informed, send invoices, chase payments, do your accounts, all of your admin… you have to be good at the thing that you actually do! On top of all that you have to promote your business to keep work coming in.

A marketing manager can take the promotion part off your hands, so that’s one less thing to worry about.

You don’t HAVE to have a website, but… Having a website is a great way to show people what you do and how good you are at doing it!

If a customer is thinking about working with you, chances are they will Google you.

Customers expect businesses to have a website and trust the ones that do

Key words (or key phrases) are the words or questions that people type into Google.

A good website will have key phrases built into it so that the right people find your website.

Getting key words and phrases right is critical to the success of your website. It takes some time to think about what your customer would type into Google, chose the right words, see what kind of competition is online for that key word…

Hosting is like paying rent for your website to be on the internet.