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I recently had the pleasure of speaking at The Teesside Expo event at Wynyard Hall in September 2023. My presentation, “Marketing Made Easy”, is a game-changer for business owners seeking to unlock the power of their own marketing. Empowering entrepreneurs by demystifying marketing, allowing them to confidently and effortlessly promote your businesses. We covered the…

Canva is a small business owner’s dream! It’s a fabulous online design platform where you can design all of your social media posts, business cards, flyers… anything you want! There’s a free version which is an excellent way to get started with Canva. I used the free one for 2 years and did just fine…

I like to keep things as simple as possible. Especially when it comes to marketing. I think marketing should be something that every single business owner can understand, enjoy and do for themselves! Let’s talk about content… What is it? Content, in it’s simplest form, is the stuff you say about your business. Where do…

This short video shows you how to edit a post on your business page, or how to delete a post on your business page. The video shows working on a desktop. If you use your mobile the actions will be similar but will look different. If you’re in doubt, drop us an email – we’d…

Now you know how important a font is, let’s look at where we can find different fonts. There are lots of really good sources of free fonts out there. Here are two of my favourites… www.dafont.com and www.myfonts.com The one I use the most is dafont.com – here’s a quick video to show you the…

There is a lot of science behind a font… all of the different elements of the wording, the thickness of certain parts of the letters, the distance between the letters, the legibility, the height of the upper case letter compared to the height of the lower case letter… When we read, our eyes follow a…

This is the third video in our Canva series (links for Video 1 and Video 2 are here). Canva is a fabulous (and free!) tool to design your own marketing materials. If you are new to Canva or struggle with the creative side of design, I would highly recommend using Canva’s templates. There are lots…

Now you know your way around Canva thanks to an earlier video (click here if you haven’t seen it yet) this second video will help you to take your skills a step further. This video will show you where to get started with designing in Canva. You will learn the basics of designing in Canva…

Colour is one of the main elements of design. It’s not just about picking your favourite colour! There is a lot of science behind colours and the emotions they bring out in people. Seeing colours can make us feel a certain way, for example seeing a lush green landscape compared to seeing a grey rainy…

Content is really important when building your business. In it’s simplest form, content is the stuff you say about your business to your audience Where can I use content? my website social media  blog posts   emails or newsletters  lead magnets  videos  everywhere! Getting your content right can be tricky – you have to think about…